Planning the Next Big Adventure. Formerly Global Public Relations and Influencer Marketing at HTC
Wireless | San Francisco Bay Area, US
An award-winning public relations and marketing professional with a passion for mobile technology. I have successfully led high performing teams focused on public relations, digital marketing, social media, content strategy, entertainment marketing and brand partnerships. I have experience managing 7-figure budgets and multiple agency partners to develop and successfully execute go-to-market strategies.
Most recently established and led entertainment & influencer marketing at HTC, enabling the company to connect with customers in ways that resonate. As part of our Global PR team, I worked in passionate verticals like art, design, photography and music - putting HTC's products into the hands of creative people who brought them to life, driving brand awareness and preference. By leveraging platforms like Fashion Week and Art Basel, as well as brand partnerships with Beats By Dre, Pitchfork, Rhizome.org, Terry Richardson, Pharrell Williams and more, my team made HTC part of the cultural conversation.
Before that, I was HTC's digital marketing lead for the Americas region, responsible for htc.com/us & htc.com/ca as well as the company's social media strategy and execution.